Senior Living Website Design

At minimum a starting-from range per care level so prospects can self-qualify before scheduling a tour. Full transparency (specific apartment pricing posted) is contested in the industry — operators worry about being undercut — but the families who've researched multiple communities specifically reward transparent operators because the alternative is calling 8 communities for prices and giving up on the ones that won't say.

Yes — distinct calendar booking for in-person and virtual tours, with the virtual tours running on Zoom, Google Meet, or whatever your community relations team prefers. The virtual tour scheduling is what captures the daughter-in-Phoenix who can't fly to Seattle next week but is making decisions for her parent here.

Signed consent forms before any resident is photographed or named, with clear revocation provisions. We don't publish resident faces or names without explicit written consent. Staff bios are easier — they're employees, and standard employment release language covers their inclusion.

Educational content explaining what each covers (and doesn't) for senior living — Medicaid for skilled nursing only, Medicare for short-term rehabilitation only, VA Aid & Attendance for veterans — is one of the most-referenced pieces of content on a senior living site. Family researchers genuinely don't know how this works and the site that teaches them well earns the visit. [See pricing →](/pricing)