Law Firm Website Design
Law firm website design converts on practice-area depth, attorney profile schema, and a case-type-qualified intake form. "About Us" doesn't rank; practice-area pages do. Built around the queries that actually generate qualified consultations.
Why Law Firm Website Design is different.
Law firm SEO is unusual in that the practice-area pages do almost all the conversion work, not the homepage or the about page. A homeowner searching "premises liability lawyer Auburn" doesn't care about the firm's history; they care that you've handled premises liability cases in Pierce County and can explain what the next 60 days look like. Most existing law firm sites either lack practice-area depth entirely or treat practice areas as menu items rather than substantive landing pages. The second move is attorney profile schema — Person schema with credentials, bar admissions, and Avvo/Bar review aggregation — which is what AI Overview uses to surface specific attorneys on "best [practice area] lawyer" queries. Case-type-qualified intake (statute of limitations check, basic case facts at category level) separates serious prospects from research-phase browsers.
What we build for Law Firm clients.
Practice-area landing pages with real depth
Each practice area gets a substantive page — what the firm handles, what the prospect should expect, typical timeline, fee structure (contingency / hourly / flat) where appropriate. Not menu items; landing pages.
Attorney profile schema
Person schema with bar admissions, credentials, areas of practice, and Avvo / state bar review aggregation. Fuels both organic ranking and AI Overview attorney recommendations.
Case-type intake qualification
Intake form with case-type dropdown, statute of limitations check, and basic facts at category level. Pre-qualifies leads without scaring off serious cases.
Review schema integration
Aggregated review schema pulling from Google Reviews, Avvo, and the state bar where applicable. Star ratings in search results dramatically improve CTR on practice-area queries.
Substantive FAQ schema per practice area
Real questions prospects ask before calling — what's the statute, what's the typical fee structure, what happens at the consultation. Wrapped in FAQPage schema for AI Overview eligibility.
City and neighborhood targeting
Practice-area-plus-city pages ("DUI defense Auburn," "estate planning Bellevue") for the cities the firm actively serves. Generic statewide pages don't outrank city-specific competition.
How I Build Law Firm Web Design Projects.
Every site I build runs on the same modern, server-rendered stack — the same one powering chegtech.com. That's deliberate. The default for local-business sites is WordPress with a page builder, and the builder layer tanks Core Web Vitals and ceiling SEO. Custom-built means faster, cleaner, and built to rank from day one.
SEO + AEO Built In
- Local SEOGBP-aligned content, NAP consistency, citation cleanup, neighborhood pages
- Technical SEOCore Web Vitals in the 90s, semantic HTML, structured data, clean sitemap
- AEO OptimizationFAQ schema, AI-Overview-ready content, ChatGPT/Perplexity citation patterns
- Mobile-First Design70%+ of service searches are mobile — every page tested at phone width first
- Schema.org MarkupLocalBusiness, FAQPage, Service schema embedded site-wide
- Conversion TrackingGA4 + GTM + form-submission events wired to real outcomes, not vanity clicks
Tech Stack
- Next.jsReact framework, server-rendered
- AstroContent-first static sites
- TypeScriptType-safe JavaScript
- Tailwind CSSUtility-first styling
- Sveltia CMSGit-based content editor
- NetlifyEdge hosting & deploys
- Cloudflare TurnstileForm spam protection
- Schema.org JSON-LDStructured data for search + AI
- Google Tag ManagerAnalytics + conversion events
- SE RankingKeyword research + rank tracking
- BrightLocalLocal rank tracking + citation audits
- GitHubVersion control + deploy triggers
Practice-area depth + schema, not boilerplate
No ChegTech law firm case study published yet. The pattern that transfers most directly is the credentialing-and-schema work from professional services — same need to surface specific expertise at the schema level so AI Overview can extract attorney recommendations correctly. The natural first law firm project would be a small-to-mid Greater Seattle firm (2–8 attorneys) with real practice depth competing against larger firms on local SEO and AI search.
The local angle.
Greater Seattle's legal market splits between the downtown Seattle big-firm zone (Stoel Rives, Davis Wright Tremaine, Perkins Coie) and the suburban small-and-mid-firm corridors (Bellevue, Kirkland, Bothell on the Eastside; Tacoma, Puyallup, Federal Way in the south). The independents win on local SEO almost by default because the big firms barely optimize for local search. Practice-area-plus-suburb keywords are an unclaimed lane.
More on the Eastside marketCommon questions about law firm web design.
I'll flag the standard WA State Bar advertising rule requirements (disclaimer language, no guarantees of outcome, proper attorney attribution), but the final compliance review is the firm's responsibility. I am not your lawyer; your bar-compliance counsel should sign off on advertising language.
Avvo provides a widget for review embedding; state bar review aggregation depends on the bar's platform. Google Reviews integration is the most universal and the most visible in search results. The aggregated star rating across sources is what AI Overview tends to extract on "best lawyer" queries.
As specific as the practice actually goes. "Personal injury" is too broad; "premises liability slip and fall in Pierce County" is the level that outranks competition and converts. Firms with sub-specialties (e.g. medical malpractice, trucking accidents, dog bites) benefit from dedicated pages for each.
"Schedule a free consultation" for personal injury and other contingency-fee work, where consultation is free. For hourly or flat-fee practice areas, "Request a fee quote" or "Schedule a paid consultation" sets the expectation honestly. Free-consultation framing on hourly practice areas backfires on the call. [See pricing →](/pricing)
Ready to talk about your law firm site?
Project-by-project. No retainers, no contracts. Starting at $2,000.