Web design and SEO for Puyallup and South Hill businesses.
Built by someone who lives nearby and knows the area. Starting at $2,000 flat. See more of my custom web design and local SEO work.
Updated
South Hill is growing. The competition isn't.
I live close to South Hill and visit weekly. The residential growth out here is visible — new construction along 160th St E and 152nd St E, traffic on Meridian Ave E that's heavier every year, new businesses opening along the corridor. That growth is what makes the area a real market for service businesses: HVAC, plumbing, auto, home services, contractors. There's real demand, and a lot of it is still served by businesses without strong digital presence.
The Pinnacle Air Control story is the proof. WordPress template, average rank ~70, one client every three months. After the rebuild, page-one rankings for South Hill HVAC services, Google AI Overview citation for "heating repair south hill," over a dozen new clients in the first three months post-launch. That gap — between what's possible and what most South Hill service businesses actually have on the web — is the entire opportunity. More on the brief for this category specifically: HVAC web design.
The corridor you'll recognize.
South Hill Mall anchors the corridor (Macy's, JCPenney, Target, Dick's Sporting Goods). The Meridian Ave E spine — also signed as SR-161 — runs north-south through the South Hill commercial belt, past the Walmart Puyallup Meridian E location and the former Albertsons site near 160th St E. Residential development out along 160th St E and 152nd St E is what's driving the residential service demand.
Serving Puyallup, South Hill, Sumner, Bonney Lake, and the rest of Pierce County — including Tacoma down south.
Pinnacle Air Control — rank 70 → 9 in four months.
Pinnacle Air Control is an HVAC company in South Hill serving Puyallup, Bonney Lake, and the broader Pierce County area.
Starting state
WordPress template site. Average Google rank around 70. Getting at most one new client every three months from the site.
The rebuild
Custom Next.js site. Netlify hosting. Deep South-Hill-specific keyword research. FAQ structure designed for AI extraction. Proper schema. Page-speed optimized. 301 redirect map preserving all existing inbound links. Two in-person meetings during build. Ongoing maintenance and monthly article additions after launch.
Results
Four months in, average rank down to 18.6. Recent week: 9.4. Page-one for South Hill HVAC queries (heater repair, AC install). Currently appears in Google's AI Overview for "heating repair south hill." FAQ rich snippets visible. Over a dozen new clients within the first three months post-launch. Still climbing.
"ChegTech was the best fit for my business. Took every detail into consideration, and helped me turn my vision into a reality. I dreaded the thought of needing to get a website built for my HVAC business, and between the hundreds of spam calls and pushy sales reps, I took the time to research and call a few web designers. ChegTech was the perfect fit. Not only are they local to me, but they made sure everything was done to my satisfaction. Love the website, and will continue to recommend ChegTech to everyone I come across."
Who I build for here.
- HVAC (Pinnacle)
- Plumbing
- Electrical
- Auto services & mechanics
- Home services & contractors
- General contractors
- Restaurants
- Retail along Meridian
- Healthcare & clinics
$2,000 flat.
One-time, fixed price. Monthly maintenance and SEO from $150/mo. See full pricing →
Serving Puyallup & South Hill from Auburn.
Puyallup & South Hill questions.
I start at $2,000 flat for a custom build — one-time, no hourly billing. Monthly maintenance from $150/mo. The full Pinnacle Air Control rebuild that took them from rank 70 to 9 was built on the same $2,000 starting price.
Yes. Pinnacle Air Control in South Hill is my flagship HVAC case study — WordPress template at rank 70, after rebuild at rank 9 in four months. The structural moves that worked for HVAC (FAQ schema, local landing pages, content cluster) transfer cleanly to plumbing, electrical, and other home-service trades.
Not guaranteed — Google's AI Overview surfacing depends on factors outside any single site's control. What I can guarantee is the work that made Pinnacle's appearance possible: FAQPage schema with direct-answer paragraphs, deep local content, fast Core Web Vitals, and a long-tail keyword footprint that matches how AI assistants extract answers. That work is the prerequisite, not the guarantee.
Months 1–3 = foundation. Months 4–6 = early signal. Months 7–12 = compounding. Pinnacle hit page-one for South Hill HVAC queries inside 4 months, which is faster than typical. Smaller, less competitive South Hill markets often see results faster than that.
Yes. Sumner is mentioned naturally on this page — same market, same kind of work. For Bonney Lake-specific content (with Velare Remodeling's case study), see the Bonney Lake page.