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Articles from real projects
Articles on web design and local SEO
Everything here comes from real client work, and I write every piece myself.
Latest · Case Study · May 8, 2026 · 10 min read
From Rank 70 to Rank 9 in Four Months: How Pinnacle Air Control Rebuilt Their HVAC Website
A full deep-dive on how Pinnacle Air Control’s HVAC site moved from around position 70 to page one, including the things that didn’t work.
Read articleAEO and AI Search
How AI assistants pick which businesses to surface, and what to change on your site to be one of them.
4 articles
April 28, 2026 · 7 min read
What is AEO (Answer Engine Optimization), and Why It Matters for Small Service Businesses
A plain-language definition of AEO and the single change a small service business can make this week to start showing up in AI search.
By Jonah ChegarnovApril 25, 2026 · 8 min read
How ChatGPT Decides Which Businesses to Recommend, and How to Be One of Them
The citation logic behind ChatGPT and Perplexity, with a practical playbook for getting your business mentioned in their answers.
By Jonah ChegarnovApril 21, 2026 · 6 min read
FAQPage Schema is the Easiest AEO Win, Here's How to Do It
A tutorial-style walkthrough of FAQPage schema with real JSON-LD, including how Pinnacle Air Control used it on the way to ChatGPT’s #1 recommendation for “heating repair south hill” (2026).
By Jonah ChegarnovApril 18, 2026 · 7 min read
Why Your Google Business Profile is Now Your Most Important AEO Asset
Why GBP is now doing double duty for both local SEO and AI-driven local recommendations, and the five fields that matter most.
By Jonah ChegarnovCase Study Deep-Dives
ChegTech client projects, with the numbers and what didn’t work.
4 articles
Pinnacle Air Control
70 → 9
Rank, in four months
Case Study · May 8, 2026 · 10 min read
From Rank 70 to Rank 9 in Four Months: How Pinnacle Air Control Rebuilt Their HVAC Website
A full deep-dive on how Pinnacle Air Control’s HVAC site moved from around position 70 to page one, including the things that didn’t work.
Read articleIGo Green Enterprises
$20,000
One inbound job
Case Study · May 5, 2026 · 10 min read
From a Dated Website to a $20,000 Job: The IGo Green Enterprises Redesign
The IGo Green Enterprises story, from a dated website to a $20,000 inbound job about a month after launch.
Read articleVelare Remodeling
Booked
From invisible, with a first real website
Case Study · May 3, 2026 · 7 min read
From Invisible to Booked: How Velare Remodeling Launched Their First Real Website
How Velare Remodeling went from minimal online presence to landing clients inside two months, including build-to-launch time.
Read articleThree client projects
3
Industries: HVAC, glass, remodeling
Case Study · May 1, 2026 · 9 min read
What Three Real ChegTech Projects Taught Me About Building Websites for Service Businesses
Cross-cutting patterns from three real ChegTech client projects, what worked across HVAC, glass installation, and remodeling.
Read articleIndustry Guides
Industry-specific playbooks for HVAC, glass installation, remodeling, and automotive.
4 articles
April 14, 2026 · 8 min read
HVAC SEO in Western Washington: What Actually Works
Why HVAC SEO is its own category, the seasonal demand dynamics, and the specific tactics that move rankings in the Pacific Northwest.
By Jonah ChegarnovApril 11, 2026 · 7 min read
Local SEO for Glass and Glazier Companies: Getting Found for the Work You Actually Do
The keyword strategy that works for glass installers, with the credibility moves that high-value commercial work requires.
By Jonah ChegarnovApril 7, 2026 · 7 min read
Why Remodeling Contractors Lose Leads to Slow Websites, and How to Fix It
Why remodeler sites are slow by default and how to keep the portfolio depth while still loading fast on mobile.
By Jonah ChegarnovApril 4, 2026 · 7 min read
Auto Dealer and Auto Service Websites: The SEO Play for Auburn Way
Automotive SEO grounded in the Auburn Way auto-row context, with the local search behavior that drives buyers and service customers.
By Jonah Chegarnov