Not sure which one you need?
I’ll run a heat map for your main service in your city and tell you where the gap is.
Auburn is home base. The six cities on the map are my service area.
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Home / Services
Tell me what’s broken
What I do for small businesses
Six services, one operator. I build custom websites, rebuild broken ones, run SEO and AEO that actually shows up, write your monthly content, host and maintain the site, and run your Google Ads when you're ready. Every project is end-to-end, no subcontractors, no account manager in the middle.
The six services
Which one you need
Most people arrive here knowing something is wrong and not which service fixes it. Four situations cover almost everyone, and they lead to different places. Read the one that sounds like you and ignore the rest.
- “I don't have a website at all.”
- You want a custom build. Fourteen days, $4,500 flat, and you own it. The thing to know going in is that a new domain doesn't earn Google's trust immediately, so the SEO groundwork gets laid during the build rather than sold to you as a separate project later.
- “I have a site, but it's old and I'm embarrassed by it.”
- That's a redesign, and the important part is what carries over. An existing site usually has ranking history worth preserving, so the rebuild keeps the URLs that are working rather than starting the domain from zero. Most page-builder sites also fail Core Web Vitals because of the builder layer itself, which is a rebuild problem, not a plugin problem.
- “My site looks fine but nobody finds it.”
- Start with SEO and AEO optimization. Usually this is a structure problem rather than a design problem: one page trying to rank for six different things, no Google Business Profile discipline, no schema, and nothing written for the specific phrases people actually type. If the underlying build is too slow to fix in place, this turns into a redesign, and I'll say so rather than bill you for optimizing something that can't be optimized.
- “People find it, but they don't call.”
- This is the most fixable of the four and the least often diagnosed correctly. It's usually a conversion-path problem: the phone number isn't a tap target, the form asks for too much, the pricing question goes unanswered, or there's no proof on the page. If you need volume immediately while the organic work compounds, Google Ads buys the traffic in the meantime, and monthly content is what keeps the organic side moving after launch.
Month by month
Nobody buys all six services at once, and I'd talk you out of it if you tried. What actually happens is a build followed by a decision about whether to keep going. Here is the honest timeline, including the part where nothing appears to be happening.
Days 1 to 14
The build
Discovery, content, design, and launch. Real photos collected, pages structured around what people search for rather than your internal org chart, schema and Core Web Vitals handled as part of the build instead of bolted on. You own everything at the end of it.
Months 1 to 3
The quiet part
This is where most people panic. A new site does not rank immediately, and anyone promising otherwise is lying. What happens instead is foundational: Google Business Profile discipline, citation consistency, indexation, and the first content going up. Rankings move late in this window if they move at all.
Months 4 to 6
First real signal
Long-tail and local queries start landing. This is the point where you can tell whether the strategy is working, because the phone starts ringing from searches you can name. The Pinnacle Air Control rebuild hit page one for its core South Hill terms inside four months, which is faster than typical rather than the norm.
Months 7 to 12
Compounding
Content published early starts carrying its own weight, and the head terms become reachable. This is where monthly content earns its cost, because the pages you published in month two are the ones ranking now.
Ongoing
Hosting and maintenance
Updates, uptime, backups, security patches, and the small fixes that otherwise rot a site over two years. From $150/mo, and it is genuinely the least interesting and most necessary line item here.
What I don't do
A one-person studio that claims to do everything is a one-person studio that does most of it badly. These are the jobs I turn down, and I'd rather you find that out on this page than halfway through a build.
- Large-scale e-commerce
- A handful of products alongside a service business is fine. A catalogue with inventory sync, complex variants, and a fulfilment pipeline needs a team and a platform specialist, and you should hire one.
- Enterprise and funded-startup marketing sites
- Multi-stakeholder approval chains, brand systems, and design-by-committee are a different job with a different price. My work is built for owner-operated local businesses where one person decides.
- Social media management
- I'll set the profiles up correctly and make sure they point at the right things. I will not run your Instagram, and anyone bundling that into a web-design retainer is charging you for something they're also not doing well.
- Guaranteed rankings or guaranteed AI citations
- Nobody can promise a position in a system they don't control. I can build the prerequisites, show you the work, and report honestly on what moved. A guarantee is a sales tactic, not a deliverable.
Web design and SEO pricing at a glance
One-time build. Each monthly plan is separate, month to month.
- Built in 14 daysOne-time. Hand-coded, and you own it forever.$4,500
- FoundationManaged hosting, daily backups, security, monthly edits.$150/mo
- RankMost popular. Monthly SEO, GBP management, and monthly articles and pages. On top of Foundation.$350/mo
- CaptureMissed-call text-back, website chat, and automated follow-up. On top of Foundation, separate from Rank.$550/mo
- Ads ManagementGoogle Ads campaign management and conversion optimization. Ad spend paid separately.$650 to $850/mo