Website for medical practices that stays credible and within HIPAA.
A website for medical practices has to look credible, stay within HIPAA, and actually get found. Patients form an opinion about your care the instant they see your site, so I make sure that opinion is a confident one, with a clean, compliant build and a structure that ranks well and climbs as your site builds authority. It also encourages satisfied patients to leave reviews, so your practice grows its reputation while you focus on care.
By Jonah Chegarnov · Updated
Why Medical sites are different.
Medical practice websites are bounded by HIPAA in ways that change the design brief from the contact form up. Standard contact forms cannot accept Protected Health Information (no symptoms in free-text fields, no medication histories, no PHI of any kind) and most templated medical sites either ignore this and create real liability or restrict the contact form so heavily that it doesn't convert. The right balance is a triage-style intake (name, phone, reason for visit at a category level) that hands off to a HIPAA-compliant booking or call flow. Beyond HIPAA, the conversion drivers are credentialing (board certifications, fellowships, hospital affiliations), insurance acceptance lists that match the prospect's plan, and online booking integration that handles new vs returning patients distinctly.
Sources: HHS, HIPAA Privacy Rule overview
What goes into a great website for medical practices.
- HIPAA-aware contact form architecture
- Intake captures non-PHI fields only (name, phone, general reason category) with explicit "do not include health details" guidance. Real triage happens through HIPAA-compliant booking or phone call.
- Provider profile pages with credentialing
- Each provider gets a real page, credentials, fellowships, hospital affiliations, areas of focus, schema-marked-up so AI Overview surfaces them on "best [specialty] in [city]" queries.
- Insurance acceptance, current and searchable
- Insurance plan list visible on every relevant page and kept current. Prospects pre-filter on insurance before they call; missing or stale insurance info costs leads silently.
- Online booking integration
- Integration with Zocdoc, Doctible, NexHealth, or your EHR's patient portal, distinct flows for new-patient registration vs returning-patient appointment booking.
- Condition-specific landing pages
- For practices with sub-specialties (sports medicine, cardiology subspecialty, integrative medicine), condition-specific pages outrank generic practice pages on the queries that actually drive scheduling.
- Accessible build, ADA and patient-trust both
- I build to WCAG 2.1 AA: keyboard navigation, real alt text, readable contrast, labeled forms. Patients with vision or mobility needs are a real part of your panel, and an accessible site reads as a practice that takes care seriously while reducing your ADA exposure.
How I approach Medical web design.
Every site I build runs on the same modern, server-rendered stack, the same one powering chegtech.com. That's deliberate. The default for local-business sites is WordPress with a page builder, and the builder layer tanks Core Web Vitals and ceiling SEO. Custom-built means faster, cleaner, and built to rank from day one.
A new website doesn't earn Google's full trust overnight. Search engines tend to be cautious with newer domains for the first few months, so I build the foundation correctly from day one, with clean structure, proper SEO, and the right signals in place. That way, as your domain ages and gains authority, your site is already positioned to climb instead of playing catch-up.
SEO + AEO Built In
- Local SEOGBP-aligned content, NAP consistency, citation cleanup, neighborhood pages
- Technical SEOCore Web Vitals in the 90s, semantic HTML, structured data, clean sitemap
- AEO OptimizationFAQ schema, AI-Overview-ready content, ChatGPT/Perplexity citation patterns
- Mobile-First Design70%+ of service searches are mobile, so every page is tested at phone width first
- Schema.org MarkupLocalBusiness, FAQPage, Service schema embedded site-wide
- Conversion TrackingGA4 + GTM + form-submission events wired to real outcomes, not vanity clicks
Tech Stack
- Next.jsReact framework, server-rendered
- AstroContent-first static sites
- TypeScriptType-safe JavaScript
- Tailwind CSSUtility-first styling
- Sveltia CMSGit-based content editor
- NetlifyEdge hosting & deploys
- Cloudflare TurnstileForm spam protection
- Schema.org JSON-LDStructured data for search + AI
- Google Tag ManagerAnalytics + conversion events
- SE RankingKeyword research + rank tracking
- BrightLocalLocal rank tracking + citation audits
- GitHubVersion control + deploy triggers
Credentialing-first conversion logic
A medical site has to prove legitimacy before any conversion, so I would scale up the credentialing-and-trust logic from the Velare rebuild to the higher bar medicine demands: provider credentials, conditions, and insurance surfaced cleanly. I would build provider and condition pages structured for AI extraction so an independent Greater Seattle practice can compete against larger group practices on local SEO and AI Overview citations.
The Greater Seattle Medical market.
Greater Seattle's medical market is bifurcated. Independent practices and small groups concentrate in suburban corridors (Bellevue, Bothell, Kirkland, Federal Way, Tacoma) and compete against the four hospital systems (UW Medicine, Swedish, Virginia Mason Franciscan, MultiCare). The independents win on accessibility, scheduling speed, and specific-condition expertise, and on local SEO, the hospital systems are surprisingly weak compared to a well-built independent site.
More on the Eastside marketCommon Medical web design questions.
The contact form captures non-PHI fields only, name, phone, and a general reason category from a pre-defined dropdown. Real triage and any actual health details happen through the phone call or HIPAA-compliant booking system. Explicit on-form guidance reinforces "do not include symptoms or health history."
Yes, front-end integration with Zocdoc, Doctible, NexHealth, Athenahealth, eClinicalWorks, or most major EHR patient portals is straightforward. Distinct flows for new-patient registration vs returning-patient booking is the supported pattern.
On every relevant page and ideally searchable. Prospects pre-filter on insurance before they call; missing or outdated insurance lists silently lose leads. Some practices push for vague "most insurance accepted" copy, but the data is consistent that specific lists outconvert vague claims.
The custom build is $2,500 one-time, with hosting and maintenance at $150 a month. SEO and content retainers, the part that climbs you against larger group practices on local search, run $350 to $850 a month depending on how many provider and condition pages you want built out. Most practice sites launch in 2 to 3 weeks. See pricing →
What clients say about working with me.
5.0 rating across 14 Google reviews.
Some of the best websites I've ever seen in my life. Wish I could start more things and companies just so I could get some more of his sites.
Lawrence R.
Verified Google review
Loved working with Jonah. Website was phenomenal and I was able to get all the features I wanted.
Nathan M.
Verified Google review
Very good job at making websites I very recommend him for all works.
Lucas M.
Verified Google review
Every Medical site is designed, coded, and optimized by Jonah Chegarnov. No subcontractors, no account managers, no handoffs. Founder of ChegTech · Web Designer & SEO in Auburn, WA.
More about JonahReady to talk about your Medical project?
Project-by-project. No retainers, no contracts. Starting at $2,500.
ChegTech · Auburn, WA 98001 · serving Greater Seattle · (206) 940-8704 · jonah@chegtech.com