Local SEO services in Kent, Auburn and South King County
Local SEO and AEO for service businesses in South King County and Greater Seattle.
I help you show up when customers search Google, ChatGPT, and Perplexity, not just for keywords, but for the questions your customers are actually asking. Pinnacle Air Control went from Google rank 70 to 9 in four months. IGo Green Enterprises landed a $20,000 inbound job within weeks of launch. It's one part of ChegTech's full web design and SEO services.
Local SEO results across Puget Sound clients
Real climbs, with attribution.
The sharpest single climb so far: Pinnacle Air Control went from an average rank around 70 to page one in four months (2026) and was ChatGPT's top recommendation for "heating repair south hill." That campaign did its job, so I've since widened Pinnacle's targeting from South Hill to the broader Puyallup market.
Verified · 70 → 9 · Pinnacle Air Control average Google rank, four months, 2026
+263%
Organic traffic growth in four months
Pinnacle + IGo Green, 2026
#1 in ChatGPT
Cited as the top recommendation
“heating repair south hill,” 2026
Page 7 → Page 1
Search position climb in four months
Pinnacle Air Control, 2026
Search has split. SEO alone isn't enough anymore.
Search used to mean Google. Now it means Google PLUS ChatGPT PLUS Perplexity PLUS Google AI Overviews PLUS the answers your phone's assistant reads out loud. Each one decides which businesses to surface differently, and most agencies are still only optimizing for one of them.
About half of AI citations come from content less than a year old (Amsive), and AI assistants cite pages roughly 26% fresher than Google's organic results (Ahrefs), so stale sites stop getting cited. ChatGPT pulls from Bing's index, not Google's directly, so what ranks in Google doesn't automatically appear in ChatGPT. Perplexity favors niche and regional sites, so a Greater Seattle service business with a strong local footprint actually has structural advantages over a national agency competitor.
I optimize for both fronts at once. The work overlaps but it's deliberate (the FAQ schema, the direct-answer paragraphs, the comparison tables, the local entity signaling) those are the AEO moves that also reinforce traditional SEO. You don't choose between them.
Local SEO vs generic SEO.
Most agencies sell "SEO" as a single product. Local SEO is a different thing. The local pack (that three-result map block at the top of a Seattle service search) is its own ranking system, separate from the blue links below.
Generic SEO works on the blue links. Local SEO works on both, because for a service business in Greater Seattle, the local pack is usually where the call comes from.
A real local SEO engagement covers four things generic SEO doesn't touch: Google Business Profile setup and ongoing management, citation cleanup across local directories (Yelp, Bing Places, Apple Maps, the rest), a service-area page network that names every city you serve, and review acquisition.
Without those, you can rank a blog post about heating repair without ever showing up in the map pack when someone in South Hill actually searches for an HVAC tech.
The local pack
The blue links
What's included in the SEO service
Five pillars.
Competitor-driven keyword research
I look at what's actually ranking in the live SERP (including AI Overview citations) for your specific service queries in your specific city. Not generic keyword tools.
On-page SEO
Titles, meta, heading hierarchy, internal linking, schema.org structured data, page speed, Core Web Vitals.
Local SEO
Google Business Profile setup and ongoing management. NAP consistency across directories. Local citation cleanup.
AEO
Content structured for AI extraction: FAQPage schema, direct-answer paragraphs, comparison tables. Pinnacle Air Control appeared in Google's AI Overview for "heating repair south hill" within months of this work (2026).
Ongoing monitoring
Monthly rank tracking, Search Console review, content refresh cadence, monthly performance report.
What actually makes a page rank.
- 1
Server-rendered HTML
The page ships as complete HTML, so crawlers read it instantly, no JS execution required.
- 2
Semantic headings
One clear H1, ordered H2/H3, the structure Google and AI assistants use to understand the page.
- 3
Internal links
Service and city pages link to each other, spreading authority and signaling topic depth.
- 4
Schema.org + FAQ markup
Structured data and FAQPage schema make the page eligible for rich snippets and AI citations.
- 5
Fast Core Web Vitals
Fast LCP, low CLS, responsive INP, speed is a ranking input and a conversion lever.
- 6
Entity clarity
Consistent name, address, and phone tell search engines exactly which business this is.
How a page becomes the cited answer.
FAQ schema and direct-answer structure make a page extractable, the exact pattern that got Pinnacle Air Control cited in ChatGPT and Google's AI Overview in 2026.
Who's the best for heating repair in South Hill?
For heating repair in the South Hill area, the most frequently recommended local specialist is:
1. Pinnacle Air Control
pinnacleaircontrol.com
Representative of a real 2026 result: Pinnacle was cited #1 in ChatGPT + Google's AI Overview
The structured data behind that citation, real, valid JSON-LD shipped on the page:
{ "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Do you offer emergency heating repair?", "acceptedAnswer": { "@type": "Answer", "text": "Yes, same-day service across South Hill." } }]}How long does local SEO take?
- Months 1 to 3
Foundation
Keyword research scoped to your service area, on-page SEO, FAQ schema, GBP setup, citation cleanup, the first local content. Google needs weeks to crawl and reweight it all.
- Months 4 to 6
Signal
Rankings move on individual queries, impressions climb in Search Console, and calls from organic search start showing up in your tracking.
- Months 7 to 12
Compounding
New content gets indexed faster, backlinks accumulate, and the results curve bends upward.
Honest answer: 90 days for movement, six months for meaningful results, twelve months for the compounding to kick in. Anyone telling you faster is selling you something.
Pinnacle Air Control went from average Google rank 70 to rank 9 in four months (2026), faster than typical, because the site was new and the underlying architecture was right. Most clients see meaningful movement by month six and clear ROI by month twelve.
Local SEO case studies: Pinnacle Air Control & IGo Green
Pinnacle Air Control (HVAC, South Hill)
Avg Google rank 70 → 9 in four months. Appeared in Google's AI Overview for "heating repair south hill" (2026). FAQ rich snippets showed within months. Over a dozen new clients in the first three months post-launch.
IGo Green Enterprises (Glass, Seattle)
From a dated site and no GBP or socials to a $20,000 inbound job within weeks of launch. Full rebuild, GBP setup, review-generation plan, schema, and initial SEO foundation.
Where I work, and why local context matters for SEO.
Auburn home base. Service across Seattle, Tacoma, Bellevue, Kent, WA, Renton, Federal Way, Puyallup, and Covington, Pierce County and South King County are where most of my SEO clients live. Pinnacle Air Control is in South Hill; IGo Green is in Seattle proper. Local SEO works best when the developer knows the streets, the neighborhoods, the seasonal patterns, and the local competition. I'm in this region too, which is why the work translates.
How SEO is priced.
SEO & AEO Optimization ($350/mo) is the core of the Monthly SEO & Content Retainer: keyword research, on-page SEO, technical fixes, and AEO, delivered at the retainer price rather than as a separate add-on.
Monthly SEO & Content Retainer ($350/mo) bundles SEO + monthly content + GBP management + monthly reporting. This is the default for most clients.
Lead Capture & Follow-up ($550/mo) adds lead capture and follow-up on top of the retainer: missed-call text-back, a website chat widget, and automated follow-up, so the leads your SEO works to generate don't slip away when you can't pick up.
One-time audit available for businesses that want to know what's wrong before committing to ongoing work. Contact for quote.
The Full SEO + Content + Ads tier ($650 to $850/mo) adds Google Ads management for clients who want paid ads in the mix. See full pricing →
DIY SEO vs ChegTech SEO: Comparison
SEO & AEO questions, answered.
Months 1 to 3 is foundation work, content, structure, GBP, schema, citation cleanup. Months 4 to 6 is when early signal shows up in Search Console. Months 7 to 12 is compounding. Pinnacle Air Control moved from rank 70 to 9 in 4 months, which is faster than typical.
AEO is Answer Engine Optimization, optimizing for citations in AI assistants like ChatGPT, Perplexity, Claude, and Google AI Overviews. It overlaps with SEO but the citation logic is different. AI assistants pull from content that's recent (about half of AI citations come from content less than a year old, per Amsive), structured for extraction (FAQPage schema, direct-answer paragraphs, comparison tables), and topically authoritative on a narrow subject. SEO and AEO are complementary, not separate. I do both.
No. Anyone who guarantees rankings is lying, Google's algorithm changes, and competition shifts. I guarantee the work: real keyword research, on-page implementation, GBP optimization, citation cleanup, ongoing content, and monthly reporting. The results follow when the work is real.
Some of it, yes. Setting up your Google Business Profile, asking for reviews, writing the occasional blog post, all doable. What's hard solo: keyword research that actually matches what your customers search, FAQ schema that gets pulled into AI Overviews, ongoing content cadence, and rank tracking. Those benefit from someone doing it full-time.
Most agencies sell SEO as a monthly retainer that's mostly reporting. I sell SEO as ongoing improvements you can measure. The Pinnacle Air Control case study is the exact pattern: real keyword work, real structural changes, real ranking improvements I can show you in Search Console.
Explore services
Ready to actually rank?
Send me your site and your top 3 to 5 commercial queries. I'll respond within one business day with what I see.