Map data © OpenStreetMap contributors
Map data © OpenStreetMap contributors
Not sure which one you need?
I’ll run a heat map for your main service in your city and tell you where the gap is.
Auburn is home base. The six cities on the map are my service area.
Map data © OpenStreetMap contributors
Services / SEO and AEO optimization
Show up where customers search
Local SEO services in Kent, Auburn and South King County
Local SEO and AEO for service businesses on Google, ChatGPT and Perplexity. Included in Rank, $350/mo.
Search has split, so SEO alone isn’t enough anymore
Search used to mean Google. Now it also means ChatGPT, Perplexity, Google AI Overviews, and the answers your phone’s assistant reads out loud. Each one decides which businesses to surface differently.
About half of AI citations come from content less than a year old (Amsive), so stale sites stop getting cited. I optimize for both fronts at once: the FAQ schema, direct-answer paragraphs, comparison tables and local entity signals that win AI citations also reinforce traditional SEO.
- ChatGPT
- Perplexity
- AI Overviews
Local SEO vs generic SEO
The local pack, the three-result map block at the top of a service search, is its own ranking system, separate from the blue links below. For a service business it’s usually where the call comes from.
Four things local SEO covers that generic SEO doesn’t touch:
Google Business Profile setup and ongoing management
Citation cleanup across local directories
Yelp, Bing Places, Apple Maps, the rest.A service-area page network that names every city you serve
Review acquisition
Five pillars
What’s included in the SEO service.
Competitor-driven keyword research
I look at what’s actually ranking in the live results, including AI Overview citations, for your service queries in your city.On-page SEO
Titles, meta, heading hierarchy, internal linking, schema.org structured data, page speed, Core Web Vitals.Local SEO
Google Business Profile setup and ongoing management. NAP consistency across directories. Local citation cleanup.AEO
Content structured for AI extraction: FAQPage schema, direct-answer paragraphs, comparison tables.Ongoing monitoring
Monthly rank tracking, Search Console review, content refresh cadence, and a monthly performance report.Real climbs, with attribution
Pinnacle Air Control, HVAC, South Hill
Around position 70 to page one. Four-month average of 18.6, best tracked week 9.4 (SE Ranking). Became ChatGPT’s #1 recommendation for “heating repair south hill” in 2026.
IGo Green Enterprises, glass, Seattle
From a dated site with no Google Business Profile to a $20,000 inbound job about a month after launch. Full rebuild, profile setup, review plan, schema, and the initial SEO foundation.
How long does local SEO take?
90 days for movement, six months for meaningful results, twelve months for the compounding to kick in.
Months 1 to 3
Foundation
Keyword research for your service area, on-page SEO, FAQ schema, Google Business Profile setup, citation cleanup, the first local content.
Months 4 to 6
Signal
Rankings move on individual queries, impressions climb in Search Console, and calls from organic search start showing up in your tracking.
Months 7 to 12
Compounding
New content gets indexed faster, backlinks accumulate, and the results curve bends upward.
How SEO is priced
SEO and AEO aren’t sold as a separate plan. They’re the core of Rank.
See full pricingRank
$350/mo
On top of Foundation hosting at $150/mo. The default for most clients.
What’s inside Rank
DIY or done for you
| Doing it yourself | ChegTech monthly | |
|---|---|---|
| Keyword research | Guessing based on what feels relevant | Tooled research scoped to your service area |
| On-page SEO updates | When you remember | Monthly, scheduled, reported |
| Schema and structured data | Rarely added | FAQ, Service and LocalBusiness, maintained |
| AEO and AI search | Not specifically addressed | FAQPage schema and extraction-ready structure |
| Google Business Profile | Posted to sporadically | Monthly posts, photo uploads, Q&A management |
| Backlink work | Outreach you don’t have time for | Directory and citation building, light outreach |
| Reporting | Whatever GA4 happens to surface | A monthly summary in plain English |
| Time cost to you | Real hours every week | Zero hours, I do the work |
DIY SEO vs ChegTech SEO
ChegTech monthly
- Keyword research
- Tooled research scoped to your service area
- On-page SEO updates
- Monthly, scheduled, reported
- Schema and structured data
- FAQ, Service and LocalBusiness, maintained
- AEO and AI search
- FAQPage schema and extraction-ready structure
- Google Business Profile
- Monthly posts, photo uploads, Q&A management
- Backlink work
- Directory and citation building, light outreach
- Reporting
- A monthly summary in plain English
- Time cost to you
- Zero hours, I do the work
Doing it yourself
- Keyword research
- Guessing based on what feels relevant
- On-page SEO updates
- When you remember
- Schema and structured data
- Rarely added
- AEO and AI search
- Not specifically addressed
- Google Business Profile
- Posted to sporadically
- Backlink work
- Outreach you don’t have time for
- Reporting
- Whatever GA4 happens to surface
- Time cost to you
- Real hours every week
SEO and AEO questions, answered
Call or text (206) 940-8704.
How long until I see results?
Months 1 to 3 are foundation work: content, structure, Google Business Profile, schema, citation cleanup. Months 4 to 6 are when early signal shows up in Search Console. Months 7 to 12 compound. Pinnacle Air Control moved from around position 70 to page one, with a four-month average of 18.6, which is faster than typical.
What’s AEO and how is it different from SEO?
AEO is Answer Engine Optimization: optimizing for citations in AI assistants like ChatGPT, Perplexity, Claude, and Google AI Overviews. It overlaps with SEO, but the citation logic is different. AI assistants pull from content that’s recent, structured for extraction, and authoritative on a narrow subject. I do both.
Do you guarantee rankings?
I can’t promise rankings. Google’s algorithm changes and competition shifts. What I can promise is the work itself: real keyword research, on-page changes, Google Business Profile work, citation cleanup, ongoing content, and monthly reporting.
Can I do this myself?
Some of it, yes. Setting up your Google Business Profile, asking for reviews, writing the occasional blog post. What’s hard solo: keyword research that matches what your customers search, FAQ schema that gets pulled into AI Overviews, a steady content cadence, and rank tracking.
More services
One person does all of it, so every service plugs into the same site.