Monthly content that earns rankings and trust.
Articles and updates written for your business, your customers, and the searches that actually matter — not generic SEO filler. Part of custom web design and SEO from Auburn, serving Greater Seattle.
Authority compounds. Silence doesn't.
Authority on a topic — in Google's eyes and in AI assistants' — comes from covering the topic consistently over time. Not one big article. A pattern of articles that says "this business knows this thing well enough to write about it month after month."
Stale sites stop getting cited by AI. Roughly 95% of AI citations come from content less than 10 months old, so a blog that hasn't been updated since 2022 is invisible to ChatGPT. A monthly cadence keeps the site in the citation pool.
Done right, an article is also a lead magnet. Pinnacle Air Control's "why is my heater making a clicking noise" article ranks and pulls in homeowners who are already in the buying mindset — they searched a real problem, found a real answer, and a real local HVAC company.
End-to-end article production.
- Topic research based on real search intent and AI fan-out queries
- Articles written, formatted, and published — typically 1,000–2,500 words
- Internal linking and image placement
- SEO and schema for every post (Article + FAQPage where it fits)
- Photo and gallery management for businesses on Listing & Content Updates and the Full SEO + Content Retainer
The clear "no."
Not AI-generated slop with no review. Not generic articles repurposed across clients. Not 300-word keyword filler articles designed to game an algorithm that no longer works that way.
Every post is written for your specific business, your specific customer, and your specific search market. I write what I know — and I learn what I don't before I publish.
How content is priced.
Monthly SEO & Content Retainer ($350/mo) includes one SEO-driven article per month, plus the full SEO and GBP stack.
Listing & Content Updates (from $250/mo) trades article volume for heavy photo / listing / gallery management. Built for businesses with frequently changing content — real estate listings, equipment rentals, galleries, product catalogs, and more.
Full SEO + Content Retainer ($500–$650/mo) bundles the Monthly SEO & Content Retainer + Listing & Content Updates. The full picture: articles, SEO, AND listings/media. Pricing scales with content volume — light cadence on the lower end, heavier real-estate or e-commerce work on the higher end.
Articles I've written for Pinnacle Air Control.
The Pinnacle blog is a working example of this service. Articles cover "why your heater is short-cycling," "how often to replace your HVAC filter in South Hill," seasonal AC tune-up reminders — questions South Hill homeowners actually search. The same content cluster contributes to the AI Overview citation for "heating repair south hill."
Content questions, answered.
The Monthly SEO & Content Retainer includes one SEO-driven article per month. The Full SEO + Content Retainer can scale to two or three depending on what your business needs. Businesses with frequently changing content — real estate, listings, galleries — on Listing & Content Updates mostly trade article volume for photo/listing management.
I propose topics each month based on keyword research, AI fan-out queries, seasonal demand, and what your competitors are missing. You approve, edit, or redirect before I write.
Yes. Every article goes to you for review before it goes live. Usually one round of edits, sometimes two.
Honest answer: I use AI as a research and drafting assistant, the way most writers now do. But every article gets rewritten in your voice, fact-checked against your actual business, and edited line by line before publishing. You won't get generic AI slop.
Even better. I'll do the topic research and keyword work, you draft, I edit and format for SEO/AEO. Or alternate months. Whatever works.