Monthly content that earns rankings and trust.
Monthly SEO content for Greater Seattle businesses, articles and landing pages written for your customers and the searches that actually matter, not generic filler. Part of custom web design and SEO from Auburn.
Authority compounds. Silence doesn't.
Authority on a topic, in Google's eyes and in AI assistants', comes from covering the topic consistently over time. Not one big article. A pattern of articles that says "this business knows this thing well enough to write about it month after month."
Stale sites stop getting cited by AI. Roughly 95% of AI citations come from content less than 10 months old, so a blog that hasn't been updated since 2022 is invisible to ChatGPT. A monthly cadence keeps the site in the citation pool.
Done right, an article is also a lead magnet. Pinnacle Air Control's "why is my heater making a clicking noise" article ranks and pulls in homeowners who are already in the buying mindset. They searched a real problem, found a real answer, and a real local HVAC company.
End-to-end article production.
- Topic research based on real search intent and AI fan-out queries
- Articles written, formatted, and published, typically 1,000 to 2,500 words
- Internal linking and image placement
- SEO and schema for every post (Article + FAQPage where it fits)
- Bottom-funnel landing pages: service-area, "best in [city]," and competitor/alternative pages targeting high-intent search, as cadence allows
- Photo and gallery management for businesses on the Listing & Content Updates plan
What one month looks like.
- Week 1
Topic + keyword research
Real search intent and AI fan-out queries scoped to your market.
- Week 2
Draft written
Written first-hand for your business, 1,000–2,500 words.
- Week 3
Your review
You approve or redirect. Usually one round of edits.
- Week 4
Published + schema
Formatted, internally linked, Article + FAQPage schema, live.
- 1 in-depth article
- Landing / service-area page (as cadence allows)
- Schema on every page
Representative of a typical month on the Monthly SEO & Content Retainer. Volume scales on the Full retainer.
Articles aren't the only content that ranks.
Blog posts build topical authority over time. But some of your highest-intent traffic isn't searching a question. It's comparing options. "Best HVAC company in Auburn," "[competitor] alternative," "emergency plumber South Hill." Those are bottom-funnel searches, and they need pages, not blog posts.
So monthly content also covers purpose-built landing pages aimed at those high-intent queries: service-area pages, "best [trade] in [city]" pages, competitor and alternative pages, and industry pages built around the exact terms your buyers type when they're ready to call someone.
Each one is written first-hand for your business, localized to your market, and built with the right schema, not spun from a template. The blog earns the long tail. These pages capture the people already holding their phone.
The clear "no."
Not AI-generated slop with no review. Not generic articles repurposed across clients. Not 300-word keyword filler articles designed to game an algorithm that no longer works that way.
Every post is written for your specific business, your specific customer, and your specific search market. I write what I know, and I learn what I don't before I publish.
How content is priced.
Monthly SEO & Content Retainer ($350/mo) includes one SEO-driven article per month, plus the full SEO and GBP stack.
Listing & Content Updates (from $250/mo) trades article volume for heavy photo / listing / gallery management. Built for businesses with frequently changing content, real estate listings, equipment rentals, galleries, product catalogs, and more.
Need both content and heavy listings? Pair the Monthly SEO & Content Retainer with Listing & Content Updates (from $250/mo). You get the article cadence plus ongoing photo, gallery, and listing management, ideal for real-estate or e-commerce work where content changes constantly.
Articles I've written for Pinnacle Air Control.
The Pinnacle blog is a working example of this service. Articles cover "why your heater is short-cycling," "how often to replace your HVAC filter in South Hill," seasonal AC tune-up reminders, questions South Hill homeowners actually search. The same content cluster contributes to the AI Overview citation for "heating repair south hill."
Content questions, answered.
The Monthly SEO & Content Retainer includes one SEO-driven article per month, and higher tiers can scale to two or three depending on what your business needs. Businesses with frequently changing content (real estate, listings, galleries) on Listing & Content Updates mostly trade article volume for photo/listing management.
I propose topics each month based on keyword research, AI fan-out queries, seasonal demand, and what your competitors are missing. You approve, edit, or redirect before I write.
Yes. Every article goes to you for review before it goes live. Usually one round of edits, sometimes two.
Honest answer: I use AI as a research and drafting assistant, the way most writers now do. But every article gets rewritten in your voice, fact-checked against your actual business, and edited line by line before publishing. You won't get generic AI slop.
Even better. I'll do the topic research and keyword work, you draft, I edit and format for SEO/AEO. Or alternate months. Whatever works.
Both. Blog posts build authority on the questions your customers ask. Bottom-funnel landing pages capture people already comparing and close to buying: "best [trade] in [your city]," competitor alternative pages, service-area pages. Each month's cadence can mix the two depending on what's going to move the needle. We decide together during topic planning.
Explore services