Your website is hurting your business. Let's fix it.
Custom redesigns for service businesses in Greater Seattle. Starting at $2,000 flat. Most clients launch within three weeks of content lock. See more from an Auburn-based web design and SEO studio.
Signs your site needs a rebuild.
- Slow to load on phones (over 3 seconds)
- You can't tell what the site does in 5 seconds
- It looks like every other site in your industry
- You're not ranking for the searches your customers are making
- Your competitors' sites look more polished than yours
- You haven't touched it since 2019
Five diagnostic questions before any rebuild.
A redesign without these questions is a coin flip. Most agencies skip them and just hand you a new theme. Don't do that to your site.
- 01.What pages are actually driving business right now? (Pull the data — it's usually not what you think.)
- 02.What pages are dead weight? (Old service pages, abandoned blog drafts, fake testimonials.)
- 03.Where is your site hurting you — slow load, bad mobile, weak SEO, ugly design, or all four?
- 04.What do you want to preserve verbatim? (A founder story, a credentials section, real photos.)
- 05.What does your competition look like right now, and what do they do better than you?
Pinnacle Air Control — rank 70 to 9.
Pinnacle Air Control is an HVAC company serving South Hill, Puyallup, Bonney Lake, and the broader Pierce County area. When they came to me they had a WordPress template site. Average Google rank around 70. Getting at most one new client every three months from the site.
I rebuilt the whole thing — custom Next.js, hosted on Netlify, deep keyword research specific to South Hill HVAC searches, FAQ structure designed for AI Overview extraction, proper schema, page-speed-optimized. Mapped every old URL to a 301 redirect on launch.
Four months later:average rank dropped to 18.6. Down to 9.4 in a recent week. Page-one rankings for South Hill HVAC services like heater repair and AC install. Currently appears in Google's AI Overview for "heating repair south hill." FAQ rich snippets visible. Over a dozen new clients within the first three months post-launch.
"ChegTech was the best fit for my business. Took every detail into consideration, and helped me turn my vision into a reality. I dreaded the thought of needing to get a website built for my HVAC business, and between the hundreds of spam calls and pushy sales reps, I took the time to research and call a few web designers. ChegTech was the perfect fit. Not only are they local to me, but they made sure everything was done to my satisfaction. Love the website, and will continue to recommend ChegTech to everyone I come across."
Preserved vs. rebuilt.
Preserved
- Your domain
- Existing rankings (via 301 redirects)
- Real client photos & testimonials
- Brand voice that's working
- Anything generating leads today
Rebuilt
- Page structure & sitemap
- Visual design & layout
- Page speed & Core Web Vitals
- Mobile experience
- SEO foundation + schema
- Hosting & CMS stack
$2,000 flat.
Same starting price as a new build. The work is comparable in scope. Monthly hosting + maintenance starts at $150/mo after launch. See pricing →
Your site now vs after a ChegTech rebuild: Comparison
| Feature | What you have now | What you'll have |
|---|---|---|
| Mobile page speed | Often 40–70 Lighthouse | Targets 90+ Lighthouse |
| Visual design | Years behind, dated layout | Custom, current, on-brand |
| SEO foundation | Bolted on after launch | Built in from the first commit |
| Schema markup | Missing or partial | FAQ + Service + LocalBusiness per page |
| AI search visibility | Effectively zero | Engineered for AI Overview citations |
| Editing workflow | DIY in a clunky page builder | Sveltia CMS or done-for-you |
| Hosting & ownership | Rented, hard to migrate | Yours forever — host anywhere |
| Conversion paths | One contact page form | Strategic CTAs throughout, GA4 + GTM wired |
Mobile page speed
Visual design
SEO foundation
Schema markup
AI search visibility
Editing workflow
Hosting & ownership
Conversion paths
Redesign questions, answered.
The work itself is similar — custom design, mobile-first, SEO-rebuilt. The difference is in the upfront questions: what's already there, what's working, what's holding it back, what to preserve, what to throw out. Redesigns also need careful 301 redirect mapping so existing rankings carry over.
Yes. The domain stays exactly the same. Existing content gets reviewed, restructured, and rewritten where needed — but the parts that are working stay.
No, if it's done right. Proper 301 redirects preserve rankings, and the new SEO foundation typically improves them. Pinnacle Air Control's rankings went from a Google average of 70 to 9 in the four months after I rebuilt their site — the opposite of a ranking drop.
Two to three weeks from content lock to launch. Faster than a new build, usually, because the basic structure and content already exist.
Then a redesign is also a platform escape. You'll move off the rented platform onto a custom site you own. The old subscription stops; the new monthly hosting and maintenance is $150/mo on the Website Hosting & Maintenance plan.
Ready to fix your site?
Send me a link to what you have now. I'll respond within one business day with a quick read on what's working and what isn't.