IGo Green Enterprises is a Seattle glass installation company. They install shower doors, glass rails, wall partitions, and mirrors, high-end commercial and residential work. When they came to me, the business was running mostly on word-of-mouth referrals.
They already had a website. The problem was that it no longer did the job. The design was years behind, it didn't show the full range of services they actually offer, and there was no Google Business Profile or social presence behind it. For someone who didn't already know them, the old site didn't make the case.
The starting brief from Tim, the owner, was simple: "I need to look credible to a customer who hasn't met me yet." That framing is what drove every decision in the build.
The credibility problem
Glass installation is a trust-driven purchase. A homeowner spending $5,000 to $20,000 on glass walls in their living room or shower glass in a bathroom remodel is not impulse-buying. They're researching. They're reading reviews. They're looking for proof that the company they're about to call is real, professional, and not going to ghost them.
The competition in Seattle glass installation includes some polished agency-built sites. IGo Green's old site didn't clear that bar, so the redesign had to. From launch, not "we'll iterate later," but "this looks legit on day one or we don't launch."
What the redesign changed
The site itself. A custom Next.js rebuild. Service pages for each major offering (shower doors, glass rails, wall partitions, mirrors), including services the old site never covered, with real project photography. Clear service area covering Seattle and Greater Seattle. Contact form with a short, friendly intake.
Real photos, not stock. Three in-person meetings during the build, mostly to coordinate getting real photographs of completed jobs. The site doesn't use a single piece of stock imagery. Every photo is real installed work in real Seattle homes and commercial spaces.
Google Business Profile from scratch. Set up the GBP, picked the right primary category (Glass and Mirror Shop), wrote the service description, uploaded the initial photo set, configured service area for the relevant Seattle neighborhoods.
Analytics and tracking. Google Tag Manager + GA4. Conversion goals configured for form submissions and phone clicks. From day one, IGo Green could see exactly which pages were driving leads.
Review generation strategy. A clear, repeatable process: every completed job gets a follow-up text within 24 hours with the direct Google review link. The texts include a one-line ask and a thank-you. That single discipline, done consistently, built the GBP's review velocity from zero.
SEO foundation. Server-rendered HTML, schema for LocalBusiness and Service, proper heading hierarchy, page-speed optimization. Nothing exotic, just the fundamentals correctly implemented.
The payoff, about a month after launch
The $20,000 job
About a month after launch, IGo Green landed a $20,000 glass installation job from an inbound site lead. That one job made the case for the redesign.
What made the difference? Probably some combination of:
- The site looked credible enough that a high-value lead felt comfortable reaching out
- The Google Business Profile picked up traction quickly because the foundation was clean
- Real photos and specific service descriptions made the company easy to evaluate
- The contact form had low friction
There's no single hero moment. There's a stack of correct decisions, each one small, that together moved the business from easy to overlook to easy to choose.
What was harder than I expected
Photography logistics. Coordinating to get real photos of completed jobs took most of the three in-person meetings. Real photos are non-negotiable for credibility, but they're also the longest pole in the tent for a service business with no existing visual library.
GBP review velocity from zero. The first few reviews took longer than expected, partly because past customers were already used to giving reviews informally (texts to friends, word-of-mouth) and weren't in the habit of going to Google. Once we shipped the standardized post-job text with the direct review link, velocity normalized.
Service category specificity. Glass installation is its own niche, but GBP doesn't have a perfect category match. "Glass and Mirror Shop" is the closest, but it pulls in some retail-glass-shop competition that isn't exactly the same as installation. Building the site copy and GBP description to make the installation focus explicit was necessary.
Three months of search data
A single job is a good story. Search data is a better test. In October 2026 I pulled two windows from IGo Green's Google Search Console: July 7 to October 6, 2026, and the three months before that, when Google was still mostly showing the old site's pages.
- Clicks from Google: 26 before, 97 after
- Times the site showed up in search: 1,463 before, 15,879 after
- Average position: 24.3 before, 15.3 after
- Pages showing up in search: 19 before, 61 after
IGo Green Enterprises in Google search, before and after (Google Search Console, 2026)
| Measure | Before | After |
|---|---|---|
| Clicks from Google | 26 | 97 |
| Times shown in search | 1,463 | 15,879 |
| Pages showing up | 19 | 61 |
| Average position | 24.3 | 15.3 |
These are small numbers, and an average position of 15 still means page two for a lot of searches. But the site now shows up more than ten times as often, and the data taught me four things.
Service pages get found. A services list does not. The page that lists every service showed up 29 times in three months. The 11 individual service pages showed up 3,442 times combined and earned 16 clicks.
The top page answers one question. An article comparing Starphire glass with standard clear glass first appeared in Google on July 16. Since then it has earned 49 clicks and shown up 7,207 times, at an average position of 8. That is half of the site's search clicks from a single page. Many of those readers are not local, since people in 14 countries clicked through to the site. But a local homeowner comparing glass options lands on the same page.
People search the way they talk. About thirty of the searches were some version of "show me pictures" or "can I see what it looks like." Others asked "what is the price difference" and "is it more expensive." Customers want to see the work and understand the cost, so a service page should show both.
Showing up is not the same as getting clicked. The glass railings page showed up 1,841 times and got zero clicks. Its average position was 20, near the bottom of page two. Google treats the page as relevant, but it does not rank high enough to earn a click yet.
That glass railings page is the next part of the project. I will post an update here in the next couple of months with what changed and how it performed.
Tim on the result
"ChegTech did a fantastic job for my glass installation company. Super easy to work with, would highly recommend for anyone looking to get a website done right. Will use them again for any future business endeavours."
Why this matters for businesses with outdated websites
If you're running a service business on referrals alone, the cost of building a real online presence is much lower than you probably think, and the upside is much faster than you probably expect. A custom site is $4,500 flat. Google Business Profile is free. Setting up both takes 14 days.
The IGo Green build is the template for a website redesign, a full redesign of a dated site that wasn't ranking or converting. For more on this category specifically (shower doors, glass rails, wall partitions, commercial glazing) see glass company web design.
Read the Pinnacle Air Control case study for a different angle on the same playbook (an HVAC rebuild measured in rankings) or jump to glass company web design.