IGo Green Enterprises is a Seattle glass installation company. They install shower doors, glass rails, wall partitions, and mirrors — high-end commercial and residential work. When they came to me, the business was running mostly on word-of-mouth referrals.
They already had a website — the problem was that it no longer did the job. The design was years behind, it didn't show the full range of services they actually offer, and there was no Google Business Profile or social presence behind it. For someone who didn't already know them, the old site didn't make the case.
The starting brief from Tima, the owner, was simple: "I need to look credible to a customer who hasn't met me yet." That framing is what drove every decision in the build.
The credibility problem
Glass installation is a trust-driven purchase. A homeowner spending $5,000 to $20,000 on glass walls in their living room or shower glass in a bathroom remodel is not impulse-buying. They're researching. They're reading reviews. They're looking for proof that the company they're about to call is real, professional, and not going to ghost them.
The competition in Seattle glass installation includes some polished agency-built sites. IGo Green's old site didn't clear that bar, so the redesign had to. From launch — not "we'll iterate later," but "this looks legit on day one or we don't launch."
What the redesign changed
The site itself. A custom Next.js rebuild. Service pages for each major offering (shower doors, glass rails, wall partitions, mirrors) — including services the old site never covered — with real project photography. Clear service area covering Seattle and Greater Seattle. Contact form with a short, friendly intake.
Real photos, not stock. Three in-person meetings during the build, mostly to coordinate getting real photographs of completed jobs. The site doesn't use a single piece of stock imagery. Every photo is real installed work in real Seattle homes and commercial spaces.
Google Business Profile from scratch. Set up the GBP, picked the right primary category (Glass and Mirror Shop), wrote the service description, uploaded the initial photo set, configured service area for the relevant Seattle neighborhoods.
Analytics and tracking. Google Tag Manager + GA4. Conversion goals configured for form submissions and phone clicks. From day one, IGo Green could see exactly which pages were driving leads.
Review generation strategy. A clear, repeatable process: every completed job gets a follow-up text within 24 hours with the direct Google review link. The texts include a one-line ask and a thank-you. That single discipline — done consistently — built the GBP's review velocity from zero.
SEO foundation. Server-rendered HTML, schema for LocalBusiness and Service, proper heading hierarchy, page-speed optimization. Nothing exotic — just the fundamentals correctly implemented.
The $20,000 job
Within weeks of launch, IGo Green landed a $20,000 glass installation job from an inbound site lead. That single project effectively paid for the redesign many times over.
What made the difference? Probably some combination of:
- The site looked credible enough that a high-value lead felt comfortable reaching out
- The Google Business Profile picked up traction quickly because the foundation was clean
- Real photos and specific service descriptions made the company easy to evaluate
- The contact form had low friction
There's no single hero moment. There's a stack of correct decisions, each one small, that together moved the business from easy to overlook to easy to choose.
What was harder than I expected
Photography logistics. Coordinating to get real photos of completed jobs took most of the three in-person meetings. Real photos are non-negotiable for credibility, but they're also the longest pole in the tent for a service business with no existing visual library.
GBP review velocity from zero. The first few reviews took longer than expected — partly because past customers were already used to giving reviews informally (texts to friends, word-of-mouth) and weren't in the habit of going to Google. Once we shipped the standardized post-job text with the direct review link, velocity normalized.
Service category specificity. Glass installation is its own niche, but GBP doesn't have a perfect category match. "Glass and Mirror Shop" is the closest, but it pulls in some retail-glass-shop competition that isn't exactly the same as installation. Building the site copy and GBP description to make the installation focus explicit was necessary.
Tima on the result
> "ChegTech did a fantastic job for my glass installation company. Super easy to work with, would highly recommend for anyone looking to get a website done right. Will use them again for any future business endeavours."
Why this matters for other zero-online-presence businesses
If you're running a service business on referrals alone, the cost of building a real online presence is much lower than you probably think — and the upside is much faster than you probably expect. A custom site starts at $2,000. Google Business Profile is free. The work of setting it up takes 2–3 weeks if you're moving deliberately.
The $20,000 job paid back the build inside a month. Every subsequent inbound lead is incremental.
The IGo Green build is the template for web design — a from-scratch site for a business that's never had one. For more on this category specifically — shower doors, glass rails, wall partitions, commercial glazing — see glass company web design.
Read the Pinnacle Air Control case study → for a different version — a rebuild rather than a from-scratch build — or jump to glass company web design →.