Built in 14: website design for Puget Sound home service companies
Built in 14
One 30-minute call and your photos. Fourteen days later the site is live, in your name, built to get you found in your cities and to turn the people who find you into calls.
Pinnacle Air Control went from around position 70 to page one for HVAC in their service area. IGo Green Enterprises Inc. went from the 30s and 40s to an average of 17.4, and landed a $20,000 job about a month after the site went live.
What Built in 14 includes
Days, not 3
Why 14 and not 3
Some shops promise a site in three days or a week. That's a template with your logo dropped in. Fourteen days is what it takes to write every page from your reviews, build it by hand, set up your Google Business Profile to match, and run the launch checklist on every page. Faster than that means something was skipped, and it's usually the part that gets you found.
What you get
Included in every build
Hand-coded, no templates
No page builder. It looks like your company, not like the last contractor's.
All copy written for you
From our call and your Google reviews. You don't write anything.
A page for each service you sell
Three city pages
Tap-to-call and a quote form
Within two taps on every page.
Google Business Profile setup
Matched to the site: categories, services, description, photos.
Map-pack heat map
Before launch and again at 90 days, so you can see what changed.
Launch checklist on every page
- Titles, meta, and schema
- Links and forms
- Speed on a phone
3 months of Foundation hosting included
Ten things.
Every build.
One price, every build
$4,500
Half to start, half at launch.
I take four builds a month. If the month is full, you're booked for the next one.
Built in 14 timeline
The 14 days, day by day
The discovery call and the discovery form come first and don't count toward the 14 days. The clock starts the day after our kickoff call, once I have your photos.
- Days 1 to 3
Copy
I write the copy for every page from our call and your reviews.
- Days 4 to 8
Build
I build the site by hand.
- Day 9
First Look
You see the design and decide.
- Days 10 to 13
Revisions
Revision round, Google Business Profile, images, and privacy pages.
- Day 14
Launch
I run the launch checklist and the site goes live.
Built in 14 guarantees
Three things I put in writing
Ownership
Your domain, hosting, and Google accounts are opened in your business's name on day one. I hold admin access to do the work. If you ever leave, everything stays with you. No hostage sites.
Built in 14
The site is live within 14 days of our kickoff call and your photos. If I miss it, your first six months of Foundation are free instead of three. The clock pauses for anything neither of us controls, like an outage or a problem at the domain registrar or hosting provider, and for days I'm waiting on you. I'll tell you the day it pauses and the day it restarts.
First Look
At the first design review, if the design isn't what you want, you walk. You don't pay the second half. This is the point where I've done the work and you've seen it, so it's the honest moment to decide.
Built in 14 counts from the day I have your photos and we've done the call. First Look applies when your discovery form is filled in with your services, your cities, and a few sites you like; if I'm building blind, I can't stand behind the first draft. If you walk at First Look, the deposit covers the work done and nothing from the draft is delivered. One revision round is included on every build either way.
Before the build starts
What I need from you
The kickoff call
The discovery form
Your services, your cities, and a few sites you like.
Photos
Your work, your crew, and your trucks.
Your logo
If you have one.
Domain access
If you already have a domain.
Built in 14 questions, answered plainly.
That's fine. I point it at the new site at launch and walk you through any DNS changes. The domain stays in your name. I only need access to do the work.
Photography isn't part of the build, so the photos come from you. Phone photos of your crew, your trucks, and finished jobs are what I need. I'll tell you on the kickoff call which shots each page needs, and the 14 days start once I have them.
Foundation keeps running at $150 a month, month to month. You can stay there, step up to Rank, Capture, or All-In, or cancel and take the site with you.
Yes. Three city pages come with the build. More cities get a quick per-page quote before I start, and service area pages are part of the monthly work on Rank and up.
Foundation includes 1 to 2 hours of edits a month, which covers most text and photo swaps. New pages or features get a quick quote before I start on them, so there are no surprises on either side.
One call, your photos, and 14 days.
Pinnacle Air Control went from around position 70 to page one for HVAC in their service area. IGo Green Enterprises Inc. went from the 30s and 40s to an average of 17.4, and landed a $20,000 job about a month after the site went live.
Start with a call