What is AEO (Answer Engine Optimization), and Why It Matters for Small Service Businesses
A plain-language definition of AEO and the single change a small service business can make this week to start showing up in AI search.
Read articleArticles on web design and local SEO
SEO, AEO, and the actual work of helping local businesses rank.
What I've learned shipping real client work, four AEO basics, four case study deep-dives, and four industry playbooks. Every piece is written by me, in first person, from real projects.
Cluster 1
AEO & AI Search
How AI assistants pick which businesses to surface, and what to change on your site to be one of them.
How ChatGPT Decides Which Businesses to Recommend, and How to Be One of Them
The citation logic behind ChatGPT and Perplexity, with a practical playbook for getting your business mentioned in their answers.
Read articleFAQPage Schema is the Easiest AEO Win, Here's How to Do It
A tutorial-style walkthrough of FAQPage schema with real JSON-LD, including how Pinnacle Air Control used it to appear in Google's AI Overview (2026).
Read articleWhy Your Google Business Profile is Now Your Most Important AEO Asset
Why GBP is now doing double duty for both local SEO and AI-driven local recommendations, and the five fields that matter most.
Read articleCluster 2
Case Study Deep-Dives
Real ChegTech projects, real numbers, real things that didn't work.
From Rank 70 to Rank 9 in Four Months: How Pinnacle Air Control Rebuilt Their HVAC Website
A full deep-dive on how Pinnacle Air Control's HVAC site moved from rank 70 to 9 in four months, including the things that didn't work.
Read articleFrom a Dated Website to a $20,000 Job: The IGo Green Enterprises Redesign
The IGo Green Enterprises story, from a dated website to a $20,000 inbound job within weeks of launch.
Read articleFrom Invisible to Booked: How Velare Remodeling Launched Their First Real Website
How Velare Remodeling went from minimal online presence to landing clients inside two months, including build-to-launch time.
Read articleWhat Three Real ChegTech Projects Taught Me About Building Websites for Service Businesses
Cross-cutting patterns from three real ChegTech client projects, what worked across HVAC, glass installation, and remodeling.
Read articleCluster 3
Industry Guides
Industry-specific playbooks for HVAC, glass installation, remodeling, and automotive, grounded in actual local market behavior.
HVAC SEO in Western Washington: What Actually Works
Why HVAC SEO is its own category, the seasonal demand dynamics, and the specific tactics that move rankings in the Pacific Northwest.
Read articleLocal SEO for Glass and Glazier Companies: Getting Found for the Work You Actually Do
The keyword strategy that works for glass installers, with the credibility moves that high-value commercial work requires.
Read articleWhy Remodeling Contractors Lose Leads to Slow Websites, and How to Fix It
Why remodeler sites are slow by default and how to keep the portfolio depth while still loading fast on mobile.
Read articleAuto Dealer and Auto Service Websites: The SEO Play for Auburn Way
Automotive SEO grounded in the Auburn Way auto-row context, with the local search behavior that drives buyers and service customers.
Read article